Social media is an imperative part of any marketing strategy. Today’s having a social media presence is a must, no matter how small or big your business is. People often trust brands who have rich social media more as compared to those that don’t have one.
With this in mind, here are a few questions that you can consider before making your social media strategy plan.
What are my goals?
Every content is created for a purpose. More often than not, this purpose is directly related to the short and long term goals of a business. Identify your goals first before making a strategy. They could be goals like boosting sales, penetrating a new marketing, geographical expansion, lead generation and so on.
Who is my target audience?
Your target audience could be anywhere. It’s best to sort your target in two verticals- primary and secondary. The primary audience could be potential customers while secondary ones could be potential targets. You can segment your customers based on name, age, gender, location, user history etc to narrow down your search.
What platforms are beneficial for me?
Once your target is narrowed, you now need to figure out where your audience is. Finalize the set of social media platforms that are relevant to your audience like Facebook, Instagram, LinkedIn, Twitter etc. Focusing on a set of platforms rather than all of them will be beneficial. Based on your chosen platform you can run targeted PPC ads to get leads and conversions and also make the most of your budget simultaneously.
Will will be my content about?
To make your content relevant, think about your goals. What kind of content will align with my goals? For example, if your goal is to drive awareness, then a shareable infographic can do the trick. People often prefer engaging content that can inspire them. Keep in mind that your content has to be unique to your business and that it must communicate your brand identity in the long run.
How can I keep a track of the outcome?
This final question is to help you quantify and measure your outcomes. Driving a social media strategy won’t be relevant unless you can quantify the outcome to understand performance. If you’re running PPC campaigns, then you would definitely want to receive the benefits of social media marketing and you can only do so if you keep a tab on performance. Choose the metrics that are important like clicks, impressions, conversions, cost and analyse them from time to time once you launch your strategy.
We can’t emphasize the importance of social media enough. Almost everybody today is using at least one platform, and they could be a potential target.
Hopefully, the above questions can help you form a fool-proof strategy. If you’re looking for social media marketing services then contact us.
Get your social media marketing strategy in place with Windsor’s SMM services. We are a social media marketing agency located in Mumbai.
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